This website promotes two of Tony Morden's business books.
The first book is entitled PRINCIPLES OF MANAGEMENT (SECOND EDITION), published by Ashgate.
The second book is entitled PRINCIPLES OF STRATEGIC MANAGEMENT (THIRD EDITION) also published by Ashgate.
PRINCIPLES OF MANAGEMENT (2E) and PRINCIPLES OF STRATEGIC MANAGEMENT (3E) are established textbooks for use on undergraduate, MBA, conversion Masters, and other postgraduate or professional courses in business, management, business administration, entrepreneurship, technology, and public sector management. Both books are structured and written in an accessible and reader-friendly style. They are suitable for modular courses and distance learning programmes, for self-directed study, and for continuing personal professional development.
Principles of Management is a proven work that offers a comprehensive insight into, and analysis of the principles, process and practice of management.
Principles of Strategic Management is a proven work that offers a comprehensive overview and analysis of the principles, process and practice of strategic management. The book covers the fundamentals of strategic analysis and planning, strategy formulation, strategic choice and decision-making, and strategy implementation.
Tony Morden’s other books, A Short Guide to Equality Risk and Equality, Diversity and Opportunity Management: costs, strategies and leadership are published by Gower. Details of both books may be found at his website at www.equalityrisk.com and at the relevant Gower websites.
Principles of Management (2E) is a proven work that offers a comprehensive insight into, and analysis of the principles, process and practice of management. In addition to explaining the fundamentals, this Second Edition contains material on leadership, trust, stress management, teamwork, and knowledge management. It assumes that an internationalized treatment must now be the norm, and Part Five specifically examines global processes and styles of management. Principles of Management (2E):
Arranged in sharply focused parts and chapters, the text is further broken down into accessible sections. Principles of Management (2E) is clear, reader-friendly, and easy to use.
|SUMMARY OF CONTENTS|
|Introduction and Book Plan.|
|Part One - Foundations:
Foundations of management thinking; National culture and management; Trust.
|Part Two - Principles of Management:
Organization and structure I; Organization and structure II; Communicating; Co-ordinating; Planning; Decision-making; Controlling.
|Part Three - Styles of Management and Leadership:
Organization Culture; Styles of management; Humanistic styles of management; Leadership; Teams and teamwork.
|Part Four - External influences and globalization:
Boundary management and the external environment; Technology, the market, and international competition; Internationalization and globalization.
|Part Five - International Management Styles:
International culture and management; European management; South East Asian management.
|Part Six - Management Practices and Processes:
Personal time management; Management skills and competencies; Stress management; Managing change; Managing diversity; Social responsibility, environmentalism, and ethics.
|Part Seven - Knowledge and Strategy:
Knowledge management; Strategic management.
|Part Eight - Rethinking Management:
New management paradigms.
Principles of Strategic Management (3E) is a proven work that offers a comprehensive overview and analysis of the principles, process and practice of strategic management. The book covers the fundamentals of strategic analysis and planning, strategy formulation, strategic choice and decision-making, and strategy implementation. The work contains key material on corporate governance and leadership, and on the strategic management of time, risk and performance. There is also a cutting edge chapter on crisis and business continuity management. The book retains the strong international flavour of its predecessors.
Principles of Strategic Management (3E) covers the private, the public and the not-for-profit sectors. The book is arranged in sharply focused parts and chapters, and the text is further broken down into accessible sections.
Principles of Strategic Management (3E) is clear, reader-friendly, and easy to use.
|SUMMARY OF CONTENTS|
|Introduction and Book Plan:
The strategic management concept.
|Part One - Concepts and Techniques of Strategic Analysis:
Corporate appraisal; Financial appraisal; Sources of competitive or comparative advantage, resource management, capability, value generation, and critical success factors; Competitive analysis; Environmental analysis.
|Part Two - Business Planning, Risk Assessment, Forecasting, the Strategic Management of Time, and Crisis Management:
The strategic management of time; Risk assessment; Business planning and forecasting; Crisis management.
|Part Three - Strategy Formulation, Leadership, Governance, Strategic Decision-Making, and Performance Evaluation:
The concepts of mission, objective, and strategy; Business ethics, environmentalism, and social responsibility; Financial strategy and management; Strategy formulation, governance, and strategic decision-making; Planning style and strategy; Performance evaluation, performance management, and excellence; Leadership and strategy.
|Part Four - Strategy Choice and Implementation:
Strategic Foundations - Structure, architecture, culture, and supply chain management; The strategic management of knowledge, technology, and innovation; Core competencies; Resource stretch and leverage; Competition strategy.
Business Strategies - Volume and cost-based strategies; Differentiated, focus, and niche strategies; Brands, reputation, and corporate identity; Product-market development strategies;Business development strategies and strategic alliances.
International Business Strategy - International business strategy.
"I am happy to recommend Tony Morden’s book to leaders and managers in the public and private sectors. The book contains a thorough and comprehensive overview of its subject. Equally, it offers the reader a clear route-map to effective implementation and management action."
Terry Collins – Corporate Director, Durham County Council, England.
"This book is an essential first text for any undergraduate or postgraduate student trying to come to terms with the complex world of management types, business strategies, and organizational structures."
Frank Martin – the University of Stirling, Scotland
"Frankly, I am shocked by the quality of Tony Morden’s text Principles of Management. It seems to fill all the gaps I find in most other management texts."
Jerry Finch - European School of Economics, Rome, Italy.
"This book is a tour de force which deserves to become the standard reference in its field. It is contemporary and international in outlook. While comprehensive, it is also accessible and practical. It should prove invaluable, whether to students or managers engaged in issues of strategy."
Jeremy Wilcock (former Head of Strategic Planning, Reckitt & Colman Global Pharmaceuticals) - University of Hull, England.
"This book is an excellent introduction to strategy and planning; it provides a comprehensive review of key concepts and techniques and is written in a concise and engaging style."
Dr Francesca Mariotti - University of Stirling, Scotland.
"This book is a must-have reference for all those who aspire to, or already hold a business leadership position responsible for re-imagining the business. Morden gives a concise insight into setting and defining strategic direction and goals."
Charles Azzopardi - General Manager, The Phoenicia Hotel, Valletta, Malta.
"This book is as with earlier editions … the most accessible guide to contemporary thinking on the subject. It avoids the pretentiousness that one finds in some American sources - indeed it is a lucid interpretation of some of the more convoluted American writings that would otherwise confuse or discourage students."
Professor Francis Terry, Transport Policy and Transport Funding Consultant, England.
"This book is a comprehensive work that concisely and coherently draws upon classic management models and concepts in a refreshing, stimulating and thought-provoking manner. An essential text. "
Jeffrey Ford - Amazon Review, UK.
"This book is one of Llyr’s picks."
Llyr Jones, Head of Group Strategy at BAE Systems and speaker for the Strategic Planning Society (SPS), Cardiff University Business School, Wales 2011.
"This is a great book … superb examples, new ideas … concepts and applications of theory are all covered in this excellent book … an intriguing book to work with … very well written."
Enterprise Magazine ~ UK, 1993.
"A classic DPP publication … the book provides excellent value for money, with a “no frills” coverage of a wide subject with the minimum of verbal wastage. There is a wealth of vital detail."
Certified Accountants Students’ Newsletter ~ UK, 1993.
"I recall your Elements of Marketing as being the best and most concise book on Marketing that I ever read."
Mr Philip Ware, Chartered Marketer and Consultant with First Strategy Business Ltd ~ UK, 2003.
"The importance of strategic thinking and planning cannot be overstated. That is why I welcome this timely and stimulating book. It offers a clear guide to developing a strategic approach; and provides valuable keys to understanding the nature of a business, identifying goals and achieving them. With lively analysis … Tony Morden gives useful insights into the concepts and practical techniques of strategic management and planning aimed at enabling businesses to maximise their potential, and rise to the challenge of change."
The Right Honourable Sir Leon Brittan QC, formerly Vice-President of the European Commission ~ UK, 1999.
"Provides students with … a high degree of understanding of the complex issues involved … the student is taken carefully, logically and lucidly through the labyrinth of strategic management."
Professor Emeritus George F. Thomason CBE, Montague Burton Professor of Industrial Relations, Cardiff University, UK ~ 1999.
"Thank you for sending me a copy of the recent edition of your magnum opus. Quite a lot to occupy a manager in retirement, although perhaps too late to do him any good."
The Right Honourable Lord Weinstock, formerly Managing Director of the General Electric Company (GEC) plc, UK ~ 1999.
"A clearly structured and reader-friendly book from which one can easily find individual strategic issues for both studies and practical work. The book gives an excellent total picture of strategy and planning."
Heidi Toivola, L’Oréal of France Ltd, Finland ~ 1999.
"Morden succeeds in bringing together the underlying conceptual framework, develops the management theme with good real life reference to actual companies and facilitates the understanding of the subject to hand with a style which is complete, concise and enjoys clarity of purpose … in short, this … edition is must-have essential reference material."
John Jeffers, at the time International Business Manager with AMEC plc and subsequently with Day & Zimmerman Engineers and Consultants Ltd ~ UK, 1999.