That this book ‘is an essential first text for any undergraduate or postgraduate student trying to come to terms with the complex world of management types, business strategies, and organizational structures.’
Frank Martin – University of Stirling, UK.
That ‘I am happy to recommend Tony Morden’s new book to leaders and managers in the public and private sectors. The book contains a thorough and comprehensive overview of its subject. Equally, it offers the reader a clear route-map to effective implementation and management action.’
Terry Collins – Director of Neighbourhood Services, City of York, UK.
That ‘frankly, I am shocked by the quality of Tony Morden’s text Principles of Management. It seems to fill the gaps I find in most other management texts.’
Jerry Finch – European School of Economics, Rome, Italy.
That ‘the Second Edition of Principles of Management is certainly an interesting read.’
Sean Price QPM, Chief Constable, The Cleveland Police, UK.
Is ‘a tour de force which deserves to become the standard reference in its field. It is contemporary and international in outlook. While comprehensive, it is also accessible and practical. It should prove invaluable, whether to students or managers engaged in issues of strategy.’
Jeremy Wilcock (former Head of Strategic Planning, Reckitt & Colman Global Pharmaceuticals) – University of Hull, UK.
Is ‘an excellent introduction to strategy and planning: it provides a comprehensive review of key concepts and techniques and is written in a concise and engaging style.’
Dr Francesca Mariotti – University of Stirling, UK.
Is ‘a must-have reference for all those who aspire to, or already hold, a business leadership position responsible for re-imagining the business. Morden gives a concise insight into setting and defining strategic direction and goals.’
Charles Azzopardi – General Manager, The Phoenicia Hotel, Valletta, Malta.
Is ‘as with earlier editions … the most accessible guide to contemporary thinking on the subject. It avoids the pretentiousness that one finds in some American sources – indeed it is a lucid interpretation of some of the more convoluted American writings that would otherwise confuse or discourage students.’
Professor Francis Terry, Transport Policy and Funding Consultant, UK.
‘this is a great book…superb examples, new ideas…concepts and applications of theory are all covered in this excellent book…an intriguing book to work with…very well written.’
Enterprise Magazine ~ UK, 1993
‘a classic DPP publication…the book provides excellent value for money, with a “no frills” coverage of a wide subject with the minimum of verbal wastage. There is a wealth of vital detail..’
Certified Accountants Students’ Newsletter ~ UK, 1993.
‘I recall your "Elements of Marketing" being the best and most concise book on Marketing that I ever read.’
Mr Philip Ware, Chartered Marketer and Consultant with First Strategy Business Ltd ~ UK, 2003.
‘the importance of strategic thinking and planning cannot be overstated. That is why I welcome this timely and stimulating book. It offers a clear guide to developing a strategic approach; and provides valuable keys to understanding the nature of a business, identifying goals and achieving them. With lively analysis…Tony Morden gives useful insights into the concepts and practical techniques of strategic management and planning aimed at enabling businesses to maximize their potential, and rise to the challenge of change..’
The Right Honourable Sir Leon Brittan QC, formerly Vice-President of the European Commission ~ UK, 1999.
‘provides students with…a high degree of understanding of the complex issues involved…the student is taken carefully, logically and lucidly through the labyrinth of strategic management.’
Professor Emeritus George F. Thomason CBE, Montague Burton Professor of Industrial Relations, University College, Cardiff, UK ~1999.
“Thank you for sending me a copy of the recent edition of your magnum opus. Quite a lot to occupy a manager in retirement, although perhaps too late to do him any good.”
The Right Honourable Lord Weinstock, formerly Managing Director of the General Electric Company (GEC) plc, UK ~ 1999.
‘A clearly structured and reader-friendly book from which one can easily find individual strategic issues for both studies and practical work. The book gives an excellent total picture of strategy and planning.’
Heidi Toivola, L’Oréal of France Ltd, Finland ~ 1999
‘Morden succeeds in bringing together the underlying conceptual framework, develops the management theme with good real life reference to actual companies and facilitates the understanding of the subject to hand with a style which is complete, concise and enoys clarity of purpose…in short, this…edition is “must-have” essential reference material.’
John Jeffers, at the time International Business Manager with AMEC plc and subsequently with Day & Zimmerman Engineers and Consultants Ltd – UK, 1999.